SEO Training Course in Rajshahi

Our SEO Training Course is designed to teach you the fundamentals and advanced strategies of search engine optimization. You’ll learn how to optimize websites to rank higher on search engines like Google, drive organic traffic, and improve user experience. From keyword research and on-page SEO to technical optimization and link building, this course covers all key aspects of SEO. With practical lessons, real-world examples, and hands-on projects, you’ll gain the skills needed to improve website visibility and achieve better search rankings. Perfect for beginners and professionals looking to enhance their SEO expertise.

SEO Training Syllabus

Module 1: Introduction to SEO

  • What is SEO?
  • Why SEO is important for websites and businesses
  • Overview of search engine algorithms (Google, Bing, etc.)
  • How search engines work: Crawling, Indexing, Ranking
  • Types of SEO: On-page SEO, Off-page SEO, Technical SEO
  • Understanding the role of content in SEO

Module 2: Keyword Research

  • What is Keyword Research?
  • Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)
  • Types of Keywords: Short-tail, Long-tail, and LSI (Latent Semantic Indexing) keywords
  • How to choose the right keywords for your website
  • Analyzing keyword competition and search intent
  • Keyword Mapping: Assigning keywords to relevant pages

Module 3: On-Page SEO

  • Optimizing Title Tags and Meta Descriptions
  • Using Header Tags (H1, H2, H3, etc.) effectively
  • Content Optimization: Writing SEO-friendly content
  • Importance of Keyword Placement (in first 100 words, URL, etc.)
  • Image Optimization: Alt tags and file names
  • Internal Linking for SEO
  • URL Structure and Best Practices
  • Mobile Optimization for On-Page SEO

Module 4: Technical SEO

  • Understanding Technical SEO and its Importance
  • Website Speed Optimization (Page Speed, Core Web Vitals)
  • Mobile Optimization (Mobile-First Indexing)
  • How to Use Schema Markup (Structured Data)
  • XML Sitemap and Robots.txt
  • Fixing Crawl Errors using Google Search Console
  • Implementing HTTPS and SSL for website security
  • Optimizing Website Architecture for Better Crawlability
  • Redirects: 301 vs 302 Redirects
  • Canonical Tags and Duplicate Content

Module 5: Off-Page SEO

  • What is Off-Page SEO?
  • Backlink Building Strategies: Quality over Quantity
  • Importance of Domain Authority and Page Authority
  • Guest Blogging & Influencer Outreach
  • Social Media Signals and SEO
  • Online Reputation Management
  • Analyzing Backlink Profiles: Tools like Ahrefs, Moz, SEMrush
  • Link Building Tactics: Broken Link Building, Skyscraper Technique

Module 6: Local SEO

  • Importance of Local SEO for Small Businesses
  • Setting Up and Optimizing Google My Business Profile
  • Local Keyword Research & Targeting
  • Building Local Citations & Listings
  • NAP Consistency (Name, Address, Phone Number)
  • Local Reviews & Reputation Management
  • Local Link Building Strategies
  • Optimizing Content for Local Search Queries

Module 7: SEO Content Strategy

  • Importance of Content in SEO
  • Creating SEO-Optimized Content for Blogs, Articles, etc.
  • Content Planning and Topic Clusters
  • Using Tools like SEMrush and BuzzSumo for Content Research
  • Writing Engaging and Valuable Content that Ranks
  • Measuring Content Success: Bounce Rate, Average Time on Page, etc.
  • Content Updates and Refreshing Older Posts for SEO

Module 8: SEO Analytics & Reporting

  • Introduction to Google Analytics for SEO
  • Understanding SEO Metrics: Organic Traffic, Bounce Rate, Conversion Rate
  • Using Google Search Console to Track Performance
  • Analyzing Keyword Rankings and Search Queries
  • Monitoring Backlink Quality and Quantity
  • Setting up SEO Dashboards and Reports
  • Making Data-Driven Decisions for SEO Improvements

Module 9: Advanced SEO Techniques

  • Voice Search Optimization
  • Featured Snippets and How to Rank for Them
  • Video SEO: Optimizing YouTube and Other Video Platforms
  • Mobile SEO Best Practices
  • E-Commerce SEO Optimization
  • Handling SEO for Multilingual and Multi-Regional Websites
  • Algorithm Updates and How to Adapt to Them (Google Core Updates, etc.)

Module 10: SEO Tools & Resources

  • Overview of Popular SEO Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog
  • Using SEO Plugins for WordPress (Yoast, RankMath)
  • How to Perform a Full SEO Audit Using Tools
  • Monitoring and Reporting with SEO Tools
  • Using Competitor Analysis Tools to Improve SEO Strategy

Module 11: SEO Best Practices & Case Studies

  • SEO Myths and Misconceptions
  • How to Stay Updated with Google’s Algorithm Changes
  • Common SEO Mistakes to Avoid
  • Reviewing Real-World Case Studies and Success Stories
  • Implementing a Long-Term SEO Strategy
  • Final Project: Creating an SEO Plan for a Website

Training Duration:

6 to 8 weeks (can be customized based on learning pace and schedule)

Training Delivery:

  • Online Modules: Interactive lessons, live sessions, and assignments
  • In-Person Sessions (if applicable): Hands-on activities, group discussions, practical exercises

Support:

  • Access to a community forum for discussion and troubleshooting
  • Personalized 1-on-1 mentoring sessions
  • Weekly assignments and feedback

Certification:

Upon successful completion of the course, participants will receive an SEO Certification, demonstrating their ability to optimize websites and improve search rankings.