If you’re looking to master the art of paid advertising, our PPC Training in Rajshahi is designed to equip you with all the essential skills needed to create, manage, and optimize successful pay-per-click campaigns. Whether you’re a beginner or an experienced marketer, this comprehensive training program will guide you through the key concepts of PPC advertising, including Google Ads, Facebook Ads, and other platforms. Our detailed syllabus ensures that you gain hands-on experience, helping you to drive traffic and maximize ROI for your business or clients. Get ready to learn the latest PPC strategies and take your digital marketing skills to the next level with our expert-led course in Rajshahi.

PPC Training in Rajshahi

Module 1: Introduction to PPC Advertising

  • What is PPC?
  • How PPC Works: Bidding, Auctions, Ad Rank
  • Advantages of PPC vs Organic Search
  • Platforms for PPC: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads
  • Setting Up a PPC Account (Google Ads and Facebook Ads)
  • Understanding PPC Metrics: CTR, CPC, CPA, ROI, and Quality Score

Module 2: Google Ads (Search Network)

  • Introduction to Google Ads
  • Setting Up a Google Ads Campaign
  • Understanding Campaign Types: Search, Display, Video, Shopping
  • Keyword Research for Google Ads
  • Writing Effective Ad Copy
  • Creating Effective Ad Extensions
  • Bidding Strategies: Manual vs. Automated Bidding
  • Understanding Ad Rank and Quality Score
  • Budgeting and Campaign Allocation
  • Tracking Performance with Google Analytics
  • A/B Testing for Google Ads

Module 3: Google Ads (Display Network)

  • Introduction to Google Display Network (GDN)
  • Creating Display Campaigns: Image Ads, Responsive Ads, and Text Ads
  • Audience Targeting on the Display Network
  • Remarketing and Retargeting Campaigns
  • Effective Use of Display Ads for Brand Awareness
  • Placement Targeting and Interest-Based Targeting
  • Monitoring and Optimizing Display Ads

Module 4: Facebook Ads

  • Introduction to Facebook Ads Platform
  • Setting Up Your Facebook Ads Manager Account
  • Types of Facebook Ads: Carousel, Video, Image, Lead Generation Ads
  • Audience Targeting: Demographics, Interests, Behaviors, Custom Audiences
  • Crafting Engaging Ad Copy for Facebook
  • Budgeting for Facebook Ads: Daily vs. Lifetime Budget
  • Running Effective Facebook Ad Campaigns for Local & Global Reach
  • Monitoring Ad Performance and ROI on Facebook
  • Facebook Pixel: Setting Up and Using for Conversion Tracking
  • A/B Testing in Facebook Ads

Module 5: Advanced PPC Strategies

  • Advanced Keyword Targeting and Negative Keywords
  • Geographic and Demographic Targeting
  • Creating and Managing Multiple Campaigns and Ad Groups
  • Remarketing Strategies Across Multiple Platforms
  • Conversion Rate Optimization (CRO) for PPC
  • Leveraging Automation Tools and Scripts for PPC Campaigns
  • Managing and Scaling PPC Campaigns
  • Using Google Tag Manager for Advanced Tracking
  • Cross-Platform Advertising: Google Ads + Facebook + Instagram
  • Remarketing & Dynamic Ads
  • Budget Allocation and Scaling for Long-Term Success

Module 6: Bing Ads & Other PPC Platforms

  • Introduction to Bing Ads: Setting Up and Creating Campaigns
  • Key Differences Between Google Ads and Bing Ads
  • LinkedIn Ads for Professional Audience Targeting
  • YouTube Ads: Best Practices for Video Campaigns
  • Running Ads on Instagram: Creating Ads Directly from Facebook Ads Manager
  • Exploring Other Platforms: Twitter Ads, Pinterest Ads, etc.

Module 7: PPC Analytics and Reporting

  • Understanding PPC Analytics: Key Metrics and KPIs
  • Using Google Analytics and Google Ads Reports
  • Setting Up Conversion Tracking in Google Ads and Facebook Ads
  • Analyzing PPC Data to Improve Campaigns
  • Identifying Opportunities for Campaign Optimization
  • Creating Effective PPC Reports for Clients or Management
  • Making Data-Driven Decisions for Campaign Optimization
  • Conversion Tracking and ROI Calculation

Module 8: PPC Best Practices & Optimization

  • Identifying and Solving Common PPC Issues (Low CTR, High CPC, etc.)
  • Strategies to Improve Quality Score and Ad Position
  • Understanding Google Ads Auctions and Competitor Bidding
  • Landing Page Optimization for Higher Conversion Rates
  • Continuous A/B Testing for Ad Copy, Keywords, and Landing Pages
  • Budget Management and Allocation Best Practices
  • Optimizing Campaigns for Mobile Devices
  • Keeping Up with PPC Trends and Algorithm Updates
  • Ethical PPC Advertising and Ad Policy Compliance

Module 9: Practical Project & Case Studies

  • Real-World Case Study: Creating a PPC Campaign for a Business in Rajshahi
  • Hands-On Project: Setting Up and Running a Google Ads Campaign
  • Analyzing the Performance of Live Campaigns
  • Group Work: Optimizing Campaigns for Best ROI
  • Presenting PPC Strategies and Results to Clients

Training Duration: 6 to 8 weeks (Flexible based on learning pace)

Training Delivery:

  • Online or In-Person (Rajshahi): Interactive lessons, live sessions, and practical assignments
  • Group Activities and Individual Projects for hands-on experience

Support:

  • Access to community forums and Q&A sessions
  • Weekly assignments and feedback
  • 1-on-1 coaching and mentoring

Certification:

Upon successful completion of the course, you will receive a PPC Certification which validates your expertise in PPC advertising.

Conclusion

By enrolling in our PPC Training Syllabus in Rajshahi, you’ll be empowered to implement effective pay-per-click campaigns that drive measurable results. This course provides in-depth training on the most popular PPC platforms, advanced targeting techniques, and optimization strategies to help you excel in the competitive world of digital marketing. Whether you aim to enhance your skills for personal projects or help businesses grow, this training will give you the knowledge and tools you need to succeed. Join us today and become a certified PPC expert in Rajshahi!