Digital Marketing Training Syllabus

Module 1: Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Traditional vs Digital Marketing
  • Importance of Digital Marketing in Today’s Business Landscape
  • Types of Digital Marketing Channels
  • Digital Marketing Trends & Future Outlook

Module 2: Website Development & Optimization

  • Basics of Website Development
  • Importance of User Experience (UX) and User Interface (UI)
  • Landing Pages and Conversion Optimization
  • Mobile Optimization
  • Introduction to Content Management Systems (CMS) like WordPress

Module 3: Search Engine Optimization (SEO)

  • Overview of SEO
  • On-Page SEO Techniques: Keywords, Meta Tags, Content Optimization
  • Off-Page SEO: Backlinking & Link Building
  • Technical SEO: Site Speed, Mobile-Friendliness, Structured Data
  • Local SEO for Regional Targeting
  • SEO Tools: Google Analytics, Ahrefs, SEMrush, etc.
  • SEO Best Practices & Algorithm Updates

Module 4: Content Marketing

  • Understanding Content Marketing & Its Importance
  • Creating Engaging and Valuable Content
  • Content Strategy Development
  • Types of Content: Blog Posts, Articles, Ebooks, Infographics, etc.
  • Content Distribution Channels
  • Measuring Content Performance (KPIs)

Module 5: Social Media Marketing (SMM)

  • Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Social Media Strategy: Planning, Content Creation & Scheduling
  • Social Media Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
  • Audience Targeting & Engagement
  • Social Media Analytics and Reporting
  • Tools for Social Media Management (Hootsuite, Buffer, etc.)

Module 6: Pay-Per-Click (PPC) & Google Ads

  • Introduction to Paid Search Marketing
  • Setting Up and Running Google Ads Campaigns
  • Keyword Research & Bidding Strategies
  • Ad Formats & Campaign Types (Search, Display, Video Ads, etc.)
  • Budget Management and Cost Control
  • Analyzing Campaign Performance & Adjustments

Module 7: Email Marketing

  • Basics of Email Marketing
  • Building & Managing Email Lists
  • Designing Email Campaigns and Newsletters
  • A/B Testing for Email Campaigns
  • Email Automation Tools: Mailchimp, HubSpot, etc.
  • Measuring Email Marketing Metrics (Open Rate, Click-Through Rate, etc.)

Module 8: Affiliate Marketing

  • Introduction to Affiliate Marketing
  • How Affiliate Marketing Works
  • Choosing Affiliate Programs
  • Managing Affiliates and Tracking Performance
  • Measuring ROI in Affiliate Marketing

Module 9: Influencer Marketing

  • Overview of Influencer Marketing
  • Identifying and Collaborating with Influencers
  • Social Media Influencers vs Bloggers
  • Measuring the Success of Influencer Campaigns
  • Legal and Ethical Considerations

Module 10: Online Reputation Management (ORM)

  • Understanding ORM & Its Importance
  • Managing Online Reviews and Feedback
  • Tools for Monitoring Online Reputation
  • Crisis Management & Responding to Negative Reviews

Module 11: Web Analytics & Reporting

  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Tracking Website Traffic, User Behavior, and Conversions
  • Creating Reports & Interpreting Data
  • Using Analytics for Campaign Optimization

Module 12: Digital Marketing Strategy & Planning

  • Developing a Digital Marketing Strategy
  • Setting SMART Goals & KPIs
  • Creating a Digital Marketing Plan
  • Budgeting for Digital Marketing
  • Integrating SEO, PPC, Content, and Social Media

Module 13: Practical Project & Case Study

  • Hands-on Practical Digital Marketing Project
  • Group Work on Real-Life Case Studies
  • Strategy Implementation, Monitoring, and Reporting
  • Review and Feedback from Trainers

Training Duration: 10 to 12 weeks (can be customized as needed)

Training Delivery Method:

  • Online or In-Person Sessions
  • Interactive Workshops
  • Live Campaigns and Practical Assignments
  • Weekly Quizzes and Assignments

Tools & Platforms Covered:

  • Google Analytics
  • SEMrush, Ahrefs, Ubersuggest
  • Google Ads, Facebook Ads, Instagram Ads
  • Hootsuite, Buffer, Mailchimp, HubSpot, etc.

Final Certification: Upon successful completion of the course, you will receive a Digital Marketing Certification from TechPater Training Program, which will be a valuable addition to your professional credentials.